4 May 2018

Responsible Brand: Free Label

I’ve long been a fan of eco-friendly brand, Free Label, for their feminine-chic designs that have the ability to carry you from yoga to errands to coffee shop meet ups. Because really, that’s what life actually looks like and a girl shouldn’t have to break the bank or clutter the wardrobe to accommodate that. Not only are the designs ridiculously flattering and versatile, but every piece comes with the comfort and promise of being vegan friendly, responsibly manufactured, and made only of sustainable-organic materials. With all that being said, I’m super excited to be teaming up with them today to bring you this post, sharing a little more about their efforts and showcasing the functionality of their collections.


Since transitioning to capsule wardrobe, I’ve become ridiculous (admittedly) about choosing pieces, because I realized I needed my wardrobe to start serving me, more than I was serving it. I began to look for things with high mix-and-match versatility, quality make, relatively easy care (because nobody wants to have to dry clean), and whenever possible – responsibly produced. I can check off all those fundamentals with really anything from Free Label’s collections, because they’ve committed to locally* producing elevated basics with *eco-forward fibres (including organic cotton and bamboo), in styles that prove staples in any closet. 

Since one of my favourite, and obvious go-to styles, is layering – I decided to showcase one of my favourite Free Label pieces and total spring/summer staple, the white tee, styled 3 ways. Versatility is super important to me in any wardrobe staple, because it provides more styling options which carries the weight of needing more pieces.


#1: Lux Layers, with Johnny Tee / Vegan Leather Leggings / Oversized Denim (similar) / Sneakers.
#2: Meet & Chic, with Johnny Tee / Linen PantMoto Jacket 
(old vegan, linked similar) / Mules.
#3: Everyday Happenings, with Johnny Tee / Amour Vert x AGOLDE, Sustainable Denim Collaboration / Lace-Up Oxfords.

If you’re more of a tank person, the Betty Tank is equally as versatile and can be styled in all the same ways with it’s very similar design.

*Local production — a great way to choose items that are made ethically, as this allows companies to regularly check in on production and build real relationships with the people who make your clothes. 

*Eco forward fibres — all textiles are certified Standard 100 by OEKO-TEX®️ and dyed with eco friendly dyes (eliminating release of harmful chemicals) and with all cotton being GOTS Certified organic, then knitted, dyed, cut and sewn right in Toronto.

This post is part of the Responsible Brands Series and sponsored by Free Label. All opinions and views are entirely my own. 
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