27 Apr 2018

Conscious Fashion Terminology

With a movement underway of all kinds of conscious fashion and consumerism, there are a handful of new terms in discussion that might be misunderstood, or easily mixed up. As someone who often uses these terms across my platforms — I thought it necessary to take a minute and write a quick note one each one.



“Slow Fashion” - Any approach to owning clothing and apparel that rejects mass production for supporting locally made, fair trade, ethically produced, sustainably sourced or choosing vintage, second hand, handmade/DIY and buying higher quality items, less often in turn slowing down consumer and consumption rates.

“Fast Fashion” - A modern approach to fashion where the focus of production is in quantity not quality, gaining it’s name for the quick speed of production time, change in trend, and duration in one’s use. Garments are often made with speed, minimal cost and low quality (cheaper materials, less durable stitching, and other details) with the known fact that it will soon be replaced.

“Ethical Fashion” - An approach to designing, sourcing and manufacturing garments that considers people’s working conditions, work environment, and communities, as well as mindful of animal welfare, exploitation, fair trade and wages. 

“Sustainable Fashion” - Production of garments that aims for sustainably sourced fabrics, ethically produced, and made to last longer due to higher quality of fabrics and make. Considers the ethical and environmental effects on both the planet and human beings. The entire cycle of a garment from design process, through production, to it’s consumer uses and lifespan (how long it will last) is considered in being classified as “sustainable”. 

“Eco-Friendly” - Inflicting little to no harm on the environment or surrounding ecosystems. Often, but not always, with sustainable efforts and reduced carbon footprint production. 

“GOTS Certified” - A standard of approval for fabrics, materials, or textiles made from organic fibres. The organic fibre content must be of 70% or higher to obtain GOTS certification.

“Fair Trade” - An organized social movement that strives to help developing countries achieve better trading conditions and adopt sustainable processes. Products must meet certain production criteria, involve fair pay for the workers, be sustainably produced, and given a fair trading price. These products often have higher prices, however the extra costs go directly to the worker/origin country. 

I hope this well help anyone who might not have had a full understanding on any of the terms, understand any of my content a little better because really, some of the terms are so similar and even touch on the same content. 

Xx, Olivia.
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